Se pasó del «Silencio de los Corderos» a «Las audiciones de las Vacas»
Hoy quiero compartir mi experiencia con Cristobal Colón, Presidente y Fundador de La Fageda y con Albert Riera Director de Comunicación.
Fué en el 2012 desarrollando el Talles Valores y Liderazgo, la Regla Benedictina, un camino para una buena dirección». Tuve el honor de contar con la intervención de Cristóbal Colón, en la jornada inicial, que amablemente aceptó la invitación que le hicieron los monjes, para participar en el taller.
Compartió su «aventura» y su propósito, un sueño y una pizca de locura (bueno, aquí se aplica aquello que dice: «para los que no pueden oír la música, el que baila es un loco»). ¿La música? sensibilidad social, dignificar la vida de personas con otras capacidades (vs disminuidas psíquicas) que forman parte de un colectivo, desfavorecido por el sistema.
Nos contó que trabajando en un centro psiquiátrico, veía el lamentable día a día de los internos, que pasaban las horas , los días,… sin hacer nada, degradándose y viviendo «sin vivir»… y quiso cambiarlo. Crear una organización contratando a esas personas, para ayudarles a mejorar su «día a día». Necesitaba crear una empresa. Tras varios intentos y pruebas, se decidió por un producto «commodity» cuyo nicho no estuviese bien cubierto, y de ahí nació La Fageda, iogures «premium» de alta calidad.
Los principios debieron ser muy duros. Nos explicaba que necesitaba fondos y claro, llegaba al banco y decía:
– «Hola buenos días, necesito dinero para crear una empresa con residentes del psiquiátrico»
– «Perfecto, ¿cómo se llama usted?
– «Cristóbal Colón»
… tuvo que visitar varias oficinas bancarias, y dar muchas explicaciones…
Los iogures y la facturación, no eran el objetivo, eran el medio, para poder ofrecer a personas, un trabajo digno, una actividad segura, que les pudiese generar autonomía, mayor autoestima, dinamismo, aprendizaje, retos, reconocimiento, pertenencia,… alegría, felicidad,… y además, lo que hacen, sus productos lácteos, son excepcionales.
Tenacidad, esfuerzo, un buen plan, sacrificios (habrá que renunciar a muchas cosas, pero si el sueño es ambicioso y sirve para mejorar la vida de las personas, para mejorar esta sociedad, no será fácil, pero el esfuerzo habrá valido la pena, sea cual sea el resultado).
Lo que está claro es que para conseguirlo, es imprescindible, lograr rodearse de personas con esa misma ilusión y visión. Un equipo fuerte, cohesionado, que también oiga esa música y tenga ganas de bailarla,… hasta han mejorado las vacas, que pacen acompañadas de las «Variaciones Goldberg»,… Gracias La Fageda, gracias Cristóbal y gracias Albert por existir!!
Ahora explican en una jornadas su modelo, muy recomendable:
«UN CAMINO PARA UNA BUENA SELECCIÓN»

Cuando encargas una #selección a un #headhunter o firma de #executivesearch deseas encontrar ese príncipe o princesa, ese «mirlo blanco» y una vez encontrado, esperas que se consolide.
La idea preconcebida de esa figura que necesitamos, puede hacernos tomar una mala decisión, descartando una persona muy válida o seleccionando de manera equivocada. La estética, la forma de expresarse, la comunicación no verbal, las prisas, los antecedentes, nuestras proyecciones, … todo influye.
Una vez encontrad@, para que ese príncipe o princesa, no salga «rana», es clave tener en cuenta varios factores:
– Una completa descripción del puesto y perfil, (funciones, conocimientos, experiencias, características y rasgos personales,…)
– Es fundamental una buena comunicación compartiendo y contrastando expectativas mutuas.
– Es clave la participación de los colaboradores cercanos, asignando un co-responsable de su apoyo y consolidación (cuantas veces un buen profesional ha saltado por culpa de una rana consolidada)
– Un seguimiento prolongado en el tiempo establecido.
– Una buena comunicación explicando los valores, las reglas y el código interno.
– Una actuación coherente a lo anterior.
«sede21, un camino para una buena selección»
Alberto Arqued
Ceo & Founder
www.sede21.com
Their real-time assessment even as President Trump offers assurances that it’s safe for states to reopen: Some corners of the country are still at least weeks away from being ready to do so safely.
That’s according to Rich Lesser, who as chief executive of the Boston Consulting Group has emerged as a sort of whisperer to fellow CEOs navigating the thicket of corporate and political quandaries brought on by the pandemic. Lesser and fellow corporate chiefs have been comparing notes on weekly Friday calls convened by the Business Roundtable, the lobbying group representing 182 CEOs of the biggest U.S. companies.

Boston Consulting Group CEO Rich Lesser. (via CNBC)
“The starting point for every conversation is how to keep people safe,” Lesser told me in a Friday interview.
From there, though, the executives’ top concern “is the scenario where we’ve shut the whole economy down, we open it back up, but because of the way it’s reopened — and the difficulty, frankly, this virus has presented; it’s a very tough thing to combat — things get out of control, and we need to bring the economy back down again, only to have to reopen a second time.”
That has put corporate captains in the arguably unexpected position of cautioning against a hasty economic restart even as some elected leaders lift restrictions and encourage businesses to reopen. CEOs fear a resurgence of the disease, beyond wreaking more economic havoc, would bring “second-order impacts societally and to consumer confidence,” Lesser says.
The disease will come back. The question is how leaders respond.
Anthony S. Fauci, director of the National Institute of Allergy and Infectious Diseases, last week called it “inevitable” that the virus returns. Lesser, whose management consulting firm employs some 21,000 people around the world, acknowledges that.
He says elected and business leaders have a responsibility “to spot it quickly” to head off a W-shaped recovery that involves a painful second onset of infections: “The difference between the W and a blip is the quality with which you test, contract trace, monitor, and put in all sorts of workplace and community procedures to reduce the rate of transmission.”
The country now is a patchwork of readiness. Some communities “are still for sure weeks away from being ready to start at all,” Lesser says. “Some are probably in a position to start, if they start very slowly and carefully and with procedures in place to do it with quality.”
A backlash could be brewing.
Chief executives are confronting another category of concerns, as well. Washington’s multi-trillion-dollar economic intervention so far has succeeded in stabilizing the stock market even as companies lay off millions of workers. Such a pricey and uneven rescue is already stirring populist backlash in some quarters.
“We should expect that there would be a lot of anger across different communities, because people are feeling enormous pain and feeling like they were going about their business, leading good and productive lives, and this happened and created massive disruption and, for some, huge personal loss from a health standpoint,” Lesser says.
Some chief executives have canceled their own base salaries or cut them back considerably. And some publicly traded companies have suspended stock buybacks and dividend payments. Others have resisted. Lesser calls the matter “a critical board-level topic, but the answer won’t be the same for every company,” depending on their sector and underlying strength. “For many companies, that would be important to signal that the company is putting first its ability to navigate a very difficult period.” Boston Consulting Group is privately held.
The crisis is already transforming the economy in ways that will far outlast the disease.
Lesser predicts at his own firm, those changes will include allowing road-warrior consultants to cut back on travel.
Those miles logged exacerbate climate change while wearing on employees. “We thought it was going to be exceptionally difficult to make improvements, because our clients expected us to be with them all the time, and that was just how we operated,” Lesser says. “There’s a high degree of optimism, not that we want to keep working this way from our homes, purely remotely. But we will be able to make meaningful changes in our work model that will be more sustainable from both vantage points: from the standpoint of climate and from the standpoint of career.”
Stocks continue to rally as traders say they are flying blind.
Earnings outlooks are no longer the projections they once were: “As the pandemic disrupts industries from travel to manufacturing to retail, the only consensus is that those measures are doomed to fall,” the Wall Street Journal’s Karen Langley and Caitlin Ostroff
“Many investors say they hesitate to jump back into the market when so much remains unclear, but they also fear missing out if stocks keep climbing. Just how far earnings will fall is a subject of great debate. … Meanwhile, more than 160 companies in the S&P 500 — from Target Corp. to Harley-Davidson Inc. to Molson Coors Beverage Co. — have withdrawn or suspended their financial guidance, according to Wells Fargo Securities.»
Disney, Tyson and CVS are among the major companies reporting this week: “The weakest earnings season in more than a decade continues, with nearly 150 companies in the S&P 500 expected to report quarterly results this week, including big names in media and food,” WSJ’s Allison Prang reports.
“More than half of the S&P have already logged their results for the first three months of 2020, according to FactSet, and earnings are projected to fall 13.7 percent, year over year, as companies detail the impact of [the pandemic] on their operations. The estimate, based on those companies that have already reported and forecasts for those to come, would mark the largest such quarterly decline in earnings since the third quarter of 2009, FactSet said. Revenue growth is holding up better, projected to grow 0.7 percent year over year, said FactSet, which forecasts 148 companies in the S&P 500 giving quarterly updates this week.”
The international economic order is under significant stress, reducing near-term growth prospects and heightening uncertainty about the medium-term outlook.

- Global economic growth will decelerate. Led by several major economies, the global economy has started to slow, and this deceleration will continue in 2019. The Global Business Policy Council forecasts moderate global economic growth of 2.9 percent this year, followed by slowing growth through 2023. There are cyclical, structural, and political risk factors contributing to this deceleration
- Asia will continue to be a bright spot. The strongest regional economic performance will be in Asia, led by India, which continues to be the fastest-growing major economy. Although China’s economy is slowing, its growth rate will remain robust in the coming years. Asia is leading the world in economic integration, with the Comprehensive and Progressive Agreement for Trans-Pacific Partnership recently coming into force and the Regional Comprehensive Economic Partnership still under negotiation.
- The international economic order is on thin ice. Governance of the global economy is fragmenting as multilateral institutions become less representative of current realities and economic integration becomes more regionalized. The potential demise of the post-World War II economic order would herald weaker long-term prospects for global economic growth and prosperity as well as a more complicated international regulatory environment for companies.
- The global trade system is at most acute risk of unraveling. Protectionist policies, violations of both the rules and the spirit of free trade agreements, and a looming risk that the World Trade Organization’s dispute settlement mechanism will cease to function create profound risks for the current system of international trade. In addition, the US–China trade war threatens to weaken global growth prospects while raising costs and creating supply chain disruptions for many companies.
- Companies need to adjust to slowing growth in a multi-local world. It is becoming clear that the new age of multi-localism—characterized by the preference for local communities, industries, products, cultures, and customs—is extending into international economic governance. National governments are going it alone to implement policies outside the structures of the traditional multilateral institutions and are pursuing regional economic integration as global agreements become less desirable or untenable. To compete in this environment, companies may need more regional supply chains and greater devolution of management and operations to the local level.
Extract from Kearney Global Business Policy Council (GBPC)
Alberto Arqued
Ceo & Founder
Sede21 Search & Development

